So, earlier today, DC Entertainment unveiled their bright new logo to the internet masses and it wasn’t met with the best of receptions.
— DC (@DCComics) May 17, 2016
Just read the reactions underneath DC’s tweet and you’ll see a sample of people gnashing their teeth. I get it, though. When I first saw the logo on Instagram I was shocked, confused, and underwhelmed. I thought their most recent logo was pretty damn decent. Granted, DC’s 1976 bullet-inspired logo by Milton Glazer is probably the best logo they’ve had. And while this new logo is definitely more kid and family-friendly, it definitely beats that mess from 2005. God, it’s so early Aughts.
I get the feeling that this is their way of upping the ante when competing with Marvel or even Image but don’t quote me on that. Still, I think it’s a pretty clever move. Thanks to Apple and the iPhone, logos have been losing the three-dimensional aspect that was made popular a few years back and are going for the flat, yet colorful and bright aesthetic. See Instagram’s recent change of logo for proof of what I mean. The new DC logo looks good next to other apps (they have their own app) and it pops. Yes, it was obnoxious when I first saw it, but after looking at it a few more times, it actually grew on me. Did I mention that it’s at least better than the crappy logo from 2005? Jesus, I hated that thing. They’ve modernized and simplified their aesthetic. I think it’s a pretty smart move. After all, Marvel’s logo doesn’t have a ton of bells and whistles. It’s simple.
The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally. REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.